The CO2 Handbook

Example of Technical Handbook

Managed editorial process including writing, editing, sourcing contributed material from partners, working with primary authors and internal subject matter experts, soliciting input and feedback from stakeholders and finalizing material. Also managed the design and print production process to ensure consistency with style guidelines and brand.

Modern Luxury Magazine, Dallas

Example of Branding, Editorial Work and Media Placement

Managed media placement for six Dallas healthcare organizations in paid, special section of the Dallas-based Modern Luxury magazine. Interviewed, edited and produced articles for the Baylor Foundation, The Cooper Clinic, Texas Health, Methodist Hospital System and two private practices.

Hansen Technologies

Example of B2B Sales Support and Branding

Produced ongoing B2B sales materials for manufacturer Hansen Technologies. This included interviewing internal subject matter experts, writing and managing copy for approval and directing the design process to ensure consistency with brand and style guidelines.

The Association for Talent Development

Example of Branding and Media Management

Created, managed and edited executive scripts and a storyboard for a video featuring the ATD Healthcare Community of Practice. Assisted in video and educational webinar production. Edited and produced material for ATD Government magazines and online.

The Condenser Magazine

Example of ongoing work as Editor-in-Chief  

Currently write, edit and manage all aspects of production of this quarterly magazine for over 2,000 paid member readers.

Ammonia Refrigeration Foundation

Examples of Public Relations, Media Management

Supported public relations efforts for the Foundation, including writing and editing to promote fundraising and amplify awareness of programs and services.

North Dallas Dermatology Associates

Manage comprehensive communications and marketing for eight-physician premier cosmetic dermatology practice in Dallas, Texas. Use social media, email marketing, blog writing, public relations, advertising and other channels to grow practice. In 2018: added +700 unique email leads to privately held email marketing list; attracted over 300 new patients and earned over $275K in sales during three-hour open house event; named one of the "top 50 dermatology blogs in the U.S." by leading dermatology trade magazine.